work

Enhanced Wayfinding Around NYU's Campus

Tools: Adobe Premiere Pro, Adobe Illustrator, Figma

Client:

NYU

Category:

MARKETING

Date:

12/2023

View Project

Thumbnail Designs by Reid Kille

Project Overview:

Many first year students face difficulties in their first semester with way finding around NYU's open campus in New York City, causing feelings of frustration and confusion. The Building Walkthroughs are a series of videos created to familiarize students with the campus buildings and centers.

Objectives:

  1. Enhance first-year students' familiarity with NYU’s campus to reduce confusion and frustration.
  2. Support NYU’s orientation efforts by offering an on-demand wayfinding resource.

Scope of Work:

I took the role of producer and co-video editor for this project, leading a team of designers to film and edit the videos. My responsibilities included

  • Identifying key buildings and student centers to be featured in the walkthrough videos.
  • Developing a structured script and plan for each video, highlighting main entrances and important facilities.
  • Filming and editing walkthrough videos with clear captions and visual markers.

impact: 

  • 11.4k+ views across the series on the Meet NYU YouTube Channel

Videos:

Reflections:

As the first video project I led, the Building Walkthroughs was a fun undertaking that taught me to be resourceful in the filming and editing process. Filmed entirely on mobile phones, the videos were challenging to capture in such busy environments. However, with some trial and error, our team was able to create a cohesive structure for our videos and publish them on YouTube.